Pocket Living, Community Living
What we did
Canvas continued its partnership in 2017 with Pocket Living, a ground-breaking property developer that builds affordable city starter-homes. During the summer of 2017 Canvas filmed a series of customer stories, exploring the communal aspects of Pocket developments.
Filming across two developments in South and South-East London, we interviewed six Pocket home-owners who told their home-buying stories. Interviewees shared their thoughts on buying property in London and discussed life in their new Pocket home. The films also loosely explored the communal aspects of the developments, by looking at the amazing shared terraces and rooftop gardens.
The films have a clear editorial message and are shot in a naturalistic, documentary-style, which is visually representative of the brand and its’ target market.
“Pocket Living’s focus is always London’s city makers, and there is nothing more compelling to potential buyers, politicians and journalists than to hear our owner’s stories direct from them. Our city maker films are fundamental tools allowing all our audiences to understand how our homes fit the needs of our target market.”