Metropolitan Housing, Home Stories: Nans
What we did
Canvas were commissioned by Metropolitan, the UK’s leading shared-ownership and affordable housing developer, to make a short customer case-study film.
Metropolitan were keen to promote the affordability of their homes through Help to Buy and their Shared Ownership Scheme. We told the story of 22-year old Nans, who moved to London to work for a bank. Before coming across Metropolitan, he thought his budget limited him to either renting or buying in the outskirts of London. Through Metropolitan, he has now bought a spacious flat in a great location in Central London.
We used a naturalistic, documentary style for this film, exploring the benefits of the Aldgate Place development through Nans’ eyes, and used motion graphics to reinforce key points.