Metropolitan Housing, Home Stories: Nans

What we did

Canvas were commissioned by Metropolitan, the UK’s leading shared-ownership and affordable housing developer, to make a short customer case-study film.

Metropolitan were keen to promote the affordability of their homes through Help to Buy and their Shared Ownership Scheme. We told the story of 22-year old Nans, who moved to London to work for a bank. Before coming across Metropolitan, he thought his budget limited him to either renting or buying in the outskirts of London. Through Metropolitan, he has now bought a spacious flat in a great location in Central London.

We used a naturalistic, documentary style for this film, exploring the benefits of the Aldgate Place development through Nans’ eyes, and used motion graphics to reinforce key points.

Man walking past underground station Aldgate East Station in London
Man holding picture up to wall
camera crew filming man washing his hands from a bath
camera crew filming man looking out a window
Man on the cross trainer at gym being filmed by camera crew
man looking in shop window at trainers
Man outside looking up at building
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