MAP, Zero Stock – How you can help the people of Gaza
What we did
To support Medical Aid for Palestinian’s Zero Stock campaign, Canvas produced this 60-second animation to highlight the lack of medical supplies reaching Gaza and how we can all help.
The animation was to be predominantly used on social media platforms, particularly on mobile devices. With this in mind, we continued with the format set with their previous animations to only use text to communicate the key message, so it could be fully watchable without sound. The frame size was also optimised for mobile devices and social media.
engaging visuals, music and sound effects were all key to giving the film real emotive appeal and give the viewer a direct call to action.