We are gmk
What we did
gmk, a leading legal recruitment firm, asked Canvas to produce an impactful animation to clearly communicate the company’s identity and ethos. The film would be primarily used on the firm’s own webpage and Linkedin, to attract clients and top candidate talent. The target demographic was time-poor, top-end lawyers, so the priority was to make the message clear, quick, and memorable. As a large proportion of the viewers were likely to watch the video on their smartphone or tablet, we ensured that the film could be understood without audio and was optimised for mobile viewing.
The brand’s identity, colour’s and key imagery were brought together together with music to create ‘brand-in-motion’. Every frame says something about the brand; who they are, what they do and what they stand for.
“It was an absolute pleasure working with Canvas Films. Both James & Kate immediately understood what we wanted to achieve from our animation and managed to interpret our very vague ideas into something which successfully represents who we are as a company.”
“Their enthusiasm and knowledge was indispensable in guiding us re content and visuals and in doing so they managed to make the creative process hugely enjoyable. Client feedback on the finished animation has been very positive and we are confident the video has helped raise market profile.”
Lynne McCarroll, Director, gmk